Bracing for Change: Hip to the Groove’s Next Big Pivot
Hey, Groove Fam!
They say "what doesn’t kill you makes you stronger," and if that’s true, Hip to the Groove is basically a superhero at this point. First, we opened our doors in the middle of COVID (bold move, we know). Then, last year, we literally swamthrough a flood that turned our boutique into a mini waterpark. And now, just when we thought we were in the clear, construction is coming to town — and it’s sticking around from February to...well, who knows?
But here’s the thing: we don’t go down easy. We pivot, we hustle, and we always keep it groovy.
So what’s next for Hip to the Groove? We’re going digital, baby! Expect to see more of us where you already love to hang out — TikTok! We’re going all in on lives, videos, and behind-the-scenes chaos (because you know we bring the fun). And since we’re all about making it easier for you to shop from anywhere, our website is getting a glow-up too. Whether you’re in your PJs on the couch or sneaking in some retail therapy at work (we won’t tell), you’ll be able to shop Hip to the Groove without missing a beat.
This isn’t our first rodeo with adversity, and it won’t be our last. But if there’s one thing we know how to do, it’s turn lemons into lemonade — or better yet, turn floods, pandemics, and construction into fresh ideas and better ways to serve you.
So stay tuned, stay groovy, and keep your eyes on TikTok for our live events, exclusive deals, and whatever wildness Lori and Bella cook up next. We’ve faced big waves before, and we’ll ride this one, too — with style, humor, and maybe a little wine.
Thanks for sticking with us through it all. You’re more than customers — you’re part of our Groove Fam.
With love, laughter, and LOTS of TikToks,
The Hip to the Groove Crew